Dr. Cheryl Carrico is the owner and president of E4S, LLC, bringing nearly 40 years of diverse industry experience and progressive leadership across government, education, private sector, and consulting roles. She is passionate about helping small to mid-sized businesses grow by enhancing employee development, strengthening leadership capabilities, and improving operational performance. Before founding E4S, LLC, Cheryl held key roles in engineering and senior management working for the Department of the Navy, for-profit companies, educational institutions, and consulting —giving her a well-rounded perspective on organizational dynamics and leadership challenges. Since 2013, Cheryl has supported nearly 100 companies and higher education. She specializes in growing employees’ knowledge and skills, aligning employee capabilities with business goals, empowering teams through targeted development to optimize processes, reduce waste, improve quality, manage risk, and increase efficiency. Her approach is rooted in active listening, practical solutions, and leveraging her extensive experience to deliver measurable results.

Marty Holliday is the recently retired Executive Director for the New River/Mount Rogers Workforce Investment Area Consortium Board and the New River/Mount Rogers Workforce Development Board (NRMRWDB). Currently she is serving as the Special Projects Manager and has been with the Boards since 2001. The New River/Mount Rogers Workforce Development Area covers 13 jurisdictions in Southwest Virginia and the NRMRWDB is the Regional Convener for the workforce system for the area. Through her work in the region, Marty fosters relationships that support regional collaboration and collective impact efforts. To that end, the Boards have brought in over 15 million dollars to the region in the last eight years. Marty continues to source resources to meet the needs of businesses and job seekers in the region. Marty received her Bachelor of Science in Business/Human Resource Management from Florida Southern College. Her previous work experience consists of regional operations management, corporate training, HR, sales and marketing, and adult education. Marty lives in Floyd, VA with her husband Carter.

Lois has 33+ years’ business and management experience in the financial, customer service, senior healthcare, and leadership development industries. She started her career in the secondary mortgage market with Freddie Mac in McLean, VA where she held leadership positions with Freddie Mac to develop, train, and coach new employees to follow mandated guidelines. After living in Washington D.C. and Chicago, IL after college, Lois moved back to the Roanoke area in 2004 and spent 14 years in the senior healthcare industry holding various leadership and management positions. Working her most recent position as Regional Director with Generation Solutions, the company won several local and statewide awards and had a zero-deficiency rating with the required state inspection. Because of her strong passion and desire to help others achieve both professional and personal success, Lois joined OpX Solutions in 2018 and is a Certified LMI Facilitator. Giving back to her community is important to Lois. She has been an active member of the Roanoke Senior Networking Group since 2004 and has served as Vice President since 2006. She is also active with the Roanoke Kiwanis Club where she serves as Membership Chair as well as participating in several other committees. Lois sits on the board with The Market Building Foundation in downtown Roanoke and on the board with the Botetourt County Chamber of Commerce. She is active with the Roanoke Regional Chamber of Commerce where she currently serves as an ambassador. Lois has been a Deacon and a volunteer with various programs at Covenant Presbyterian Church. Originally from the Alleghany highlands in Clifton Forge, VA, Lois graduated from Virginia Tech, where she earned her Bachelor of Science in Marketing Management with a minor in Sociology.